Reference books for Traditional and Digital Marketing

1.Principles of Marketing | basic concepts of marketing | By Pearson by Philip T. Kotler (Author), Gary Armstrong (Author), Prafulla Agnihotri (Author)

Paperback : https://amzn.to/3AyKn9P

2.Marketing Management | marketing cases in the Indian context | Fifteenth Edition | By Pearson by Philip Kotler (Author), Keven Lane Keller (Author), Others (Author)

Paperback : https://amzn.to/3IGDJkt

Kindle Edition : https://amzn.to/34fDlL3

3.Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business by Dr. J.J. Peterson Donald Miller

Paperback : https://amzn.to/32AVQcl

Kindle Edition : https://amzn.to/3fXsNmp

4.B2B Marketing: Text and Cases | 5th Edition by Krishna K. Havaldar (Author), Shailendra Dasari (Author)

Paperback : https://amzn.to/3o2pH53

5.Marketing 4.0: Moving from Traditional to Digital by Philip Kotler (Author), Hermawan Kartajaya (Author), Iwan Setiawan (Author)

Kindle Edition : https://amzn.to/3r3hmzK

6.Digital Marketing by Seema Gupta (Author)

Paperback : https://amzn.to/3rRCLep

Kindle Edition : https://amzn.to/3IXEMwP